The Power & Importance Of LinkedIn: Tips From The Pro’s

If you haven't heard of LinkedIn, you might be living under a rock. If you don’t have an active account, you are seriously missing out.

Whether you’re a professional, run your own business, or are a job seeker (or might be one someday), the power and importance of having a current LinkedIn account cannot be overstated.

Especially for job seekers or those looking to advance in their careers, there are things about LinkedIn that you cannot and should not ignore.

Why Bother with LinkedIn?

Here are some key reasons why this platform is so influential in the business world:

YOUR PROFILE BECOMES YOUR PERSONAL BRANDING TOOL.

When employers or future employers Google your name, you probably don’t want them finding your personal Facebook page. Your LinkedIn profile, however, showcases your professional experience and highlights your best qualities.

RECRUITERS, HEADHUNTERS, AND HIRING MANAGERS USE LINKEDIN.

And why shouldn’t they? It allows them to browse thousands of “resumes” without anyone knowing.

YOU STAY CONNECTED WITH TOP PROFESSIONALS IN YOUR FIELD.

LinkedIn is a great opportunity to learn from others in your industry. Their success stories and insights might just inspire you to move up in your career.

EXPAND YOUR ONLINE OUTREACH.

The platform offers powerful networking tools. For instance, if Mr. Jones posts an article and it’s shared or commented on, Mr. Jones can see the engagement and reach.

STAY IN TOUCH WITH YOUR NETWORK.

LinkedIn operates similarly to Facebook in some respects, but on a professional level. It keeps you updated on industry news, new products, company changes, and your own career milestones.

Tips from the Pros for an Outstanding LinkedIn Profile

It’s all about the details, so keep the following in mind when creating or updating your profile:

• Keep your information current. Make sure any new training, work experience, or job changes are reflected promptly.

• Check for errors. Triple-check for typos, spelling, and grammar mistakes. You want to appear professional, and your profile should reflect that.

• Skip the slang. It might be fine with your friends, but abbreviations like BTW or U aren’t appropriate on your LinkedIn profile. Keep it professional.

• Be honest. Don't stretch the truth. You don’t want to come across as dishonest.

• Be selective with what you share. Strike a balance between showcasing your professional experience and sharing personal information. Focus on your work, jobs, training, and certifications, but don’t go overboard. Also, make sure your photo is appropriate and professional.

The Last Word

Always send a brief, polite message when a new connection is accepted. Remember, the larger your network, the greater your potential reach.

Did you know that veterans can get 12 months of LinkedIn Pro for free? If you’re a veteran, don’t miss out on this opportunity!

Mike Cioffi is the founder of Talent Traction. You can reach him directly at [email protected] if you have any questions about this article.